Advantages of digital technology in the hospitality industry

    Weather you are just someone who likes to go out or an aspiring entrepreneur who is thinking about opening their own business and is in need of information about how everything works, read on to see how digital and human factors interwinding in the Hospitality field.

    Weather you are just someone who likes to go out or an aspiring entrepreneur who is thinking about opening their own business and is in need of information about how everything works, read on to see how digital and human factors interwinding in the Hospitality field.

    The Hotel, Restaurant, Fast food, Catering field has been developing more and more over the years becoming a huge industry with endless opportunities.

    Continue reading to find out how all these industries have been improved with the help of digital technology and to what extent should the industry use the digital technology in the favor of human factor.

    Thinking how digital factors are integrated into the customer service experience we talk about achieving customer satisfaction better and faster with the help of technology.

    Tools To Improve Hospitality Business

    Let’s see how the digital factor has been integrated over the years and to what extend.

    1. What is the first step when planning for a vacation? Search the web for hotels, locations,   services, offers and most important reviews.

    So the hotels implemented the Software for hotel reputation which gives them an idea about customers opinions on their services and so they can work on improving the customers experience and build a good reputation.

    1. Another digital technology that has helped the Hospitality Industry tremendously is the POS.

    Imagine having to do all the transactions manually, all the accounts, all the stock counting, it would take a lot of time and man-work, so by implementing the POS software has cut down the human work a lot, not to mention reduced the human error.

    1. The Property Management System is probably the most used and useful tool for the Hotel Industry that offers a huge variety of functions from hotel reservations to housekeeping, billings and much more that will allow hotel staff to focus on interacting more with the customers instead of doing all these time consuming tasks.
    2. A must have lately is the IoT, Internet of Things, the network of physical devices, such as property video monitoring, comfort automation used lately in the hotel industry.

     The IoT allows objects to be managed remotely in the existing network infrastructure, to create opportunities for a more direct incorporation of the physical world in the computer based system, to improve the efficiency, precision and economic profit and also reduce the human interference which anyway would not be easy.

    1. Hotel Comparison Platforms such as Trivago, Hotel-Scanner, Hotel Hunter and many more, have made everything on a touch of a button easy for travellers but have kind of outdated the job of travel agencies. Not only have these easy to do from our desktops but lately has been even easier with the mobile phone versions giving the option of mobile apps for us to use when choosing a hotel, restaurant or catering company.

    Accepting The Integration

    Mentioning all these everybody should absolutely take advantage of the digital technology, however NOT replace too much of the human factor.

    Can we accept the idea that one day we might be greeted by a robot when we get to the hotel or have robots catering our events?

    Everybody appreciates the help of the digital factor but none really want to do without the warmth, empathy and cheerful personality that human factor offers.

    Blending the Digital and Human factor to create a perfect cooperation between man and machine has to be done carefully, achieving the best of Both Worlds.

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